The Kitasoo Band uses the official mark SPIRIT BEAR in association with its local businesses and programs such as the SPIRIT BEAR Lodge and SPIRIT BEART ours which it has been providing since 2002. The official mark is also used in association with organizations managed by the Kitasoo Band such as SPIRIT BEARResearch Foundation that conducts non-profit research on bears in the Klemtu region. The community-based cultural dance group in Klemtu carries the name SPIRIT BEARDancers. In 2006 the Kitasoo Band Council together with the government of British Columbia agreed to designate a large portion of the Kitasoo Band Traditional Lands as a protected area under the name Kitasoo SPIRIT BEAR Conservancy.